Free PDF A technique for producing ideas: A simple five step formula for producing ideas, by James Webb Young
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A technique for producing ideas: A simple five step formula for producing ideas, by James Webb Young
Free PDF A technique for producing ideas: A simple five step formula for producing ideas, by James Webb Young
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This concise and powerful book lifts the lid on the creative process and eloquently details the steps needed to create exciting new ideas.
Advertising copywriters, engineers, poets, painters and scientists have all benefited from its text to make creative breakthroughs.
Advertising trailblazer William Bernbach wrote, "James Webb Young conveys in his little book something more valuable than the most learned and detailed texts on the subject of advertising. Mr. Young is in the tradition of some of our greatest thinkers when he describes the workings of the creative process".
Table of contents
- How it started
- The formula of experience
- The Pareto theory
- Training the mind
- Combining old elements
- Ideas are new combinations
- The Mental digestive process
- "Constantly thinking about it"
- The final stage
- Some after-thoughts
- Sales Rank: #212939 in Books
- Published on: 2015-07-31
- Original language: English
- Number of items: 1
- Dimensions: 8.50" h x .11" w x 5.50" l, .14 pounds
- Binding: Paperback
- 46 pages
Most helpful customer reviews
0 of 0 people found the following review helpful.
Must read for leaders, engineers and business executives
By Doc Dave
Fantastic method for producing ideas, solving problems, writing reports, designing mechanical solutions, etc.
0 of 1 people found the following review helpful.
Three Stars
By Shayne
Loads of typos in this version, for whatever reason
0 of 1 people found the following review helpful.
Easy to read
By The Anatomist
A classic. Easy to read. Great insights.
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